Always be sing good smart cellphone market, recently came a few not quite "harmony" voice. The overall market high growth, but manufacturers are many difficulties; Nokia (the Po) $40 function mobile phone but profits peso love is priced at $200 smart phone also andros high; Related survey research shows that, in the American all smart phones holder, 68% of people a week open only five or less application time, 70% of the holder is don't use any application. Incremental don't 'income, the profit function by mobile phone, application software for users to favor...... Smartphone development encounter obstacles and gradually cooled down the argument.
Intelligent mobile phone manufacturer commit more losses
The PinChu new product, the growing rate, the fierce competition, will each big intelligent mobile phone manufacturer enthusiasm reveal incisively and vividly. However, enthusiasm might ignite smartphone market development of the fire, they cannot ensure participants can smooth the nuggets. In fact, each big mobile phone manufacturer issued Q4 is prevented earnings, on the show, the opposite situation, in addition to apple, samsung (the Po) besides, the performance of the other manufacturers are not very well.
The worst without a nokia. Nokia's fourth quarter earnings last year showed that the mobile phone giant last year four quarter net loss for 1.07 billion euros, and this is the company for a third consecutive quarterly net loss appeared. The report shows that last year in the fourth quarter net revenue realized the nokia 10 billion euros, a 21% decline from a; Quarterly net loss of 1.07 billion euros. At the same time, compared with the same period last year, nokia smartphone sales fell 31%.
MOTOROLA (the Po) her Google (the Po) also failed to revive fortunes around. Results showed that MOTOROLA mobile 2011 fourth quarter net income of $3.436 billion, slightly higher than the same period last year of $3.425 billion; A net loss of $80 million, the whole loss per share $0.27. Opinion, Google and failed to make the marriage smart phone market veteran changed forever.
LG for five consecutive quarterly loss. Results showed that LG electronics fifth consecutive quarter of mobile phone department experiencing losses, shock market competition leads to LG stocks tumbled, forcing its business restructuring. It is reported, current market value of the LG only $7.5 billion, almost rival HTC (the Po) and a third of the nokia, continuously the loss of the mobile phone sector has become damage the main factors of LG shareholders' interests.
SONY Ericsson performance sucked. Is SONY takeover of the SONY Ericsson mobile phone brand last quarter's performance also let people sigh. Results showed that SONY Ericsson pre-tax loss of 247 million euros ($316.57 million), the company annual loss of 243 million euros.
Recently a bit sad HTC. More than several manufacturers, the day of the HTC is more tough, but recently the smart phone market growth also a little headache. Results showed that HTC in the last quarter of 2011 year-on-year revenue dropped 2.5% to nt $101.4 billion, lower than economists' expectations of nt $103.3 billion. And according to bloomberg calculation, in the fourth quarter of HTC operating margin fell 12.8%, the lowest level for three years.
Intelligent market cooled down gradually popular said
With one is pale and to report card, not just in the industry to each big manufacturers of fate tabloid, and people to the smartphone market overall development prospects have confidence at a discount.
The overall market development of slowing down. Analysts believe that the current global smartphone in the permeability of close to 30%, smartphone future will still high growth, but up growth slowed in the will. However, high cost performance ZhongDiDuan of smart phones will be rapid popularization, continue to drive the whole cell phone maintain growth situation. IPhone, and samsung mobile phone high-grade renewal speed, the mobile phone boom will continue to change planes. Expect 2012 global mobile phone shipments year-on-year growth of 7%. Although the overall market is still growing, but smart phone, the pace of development have already started to slow down.
The embarrassment of application market. American independent Research organization the Pew Research Center and American Life Project "the survey found 68% of intelligent cellphone users each week at least will open a number of APP, actually all in five the following; 17% of users don't APP completely; At the same time, they estimate that 42% of American adults have mobile phones including APP. APP download number has always been people judge smartphone application software market development vane, and giant download also just is people watch that a market development prospects of the key reason. However, it seems to just people's wishful thinking. Analysts point out, a APP be downloaded later, as long as there is 30% of the users left it on the phone, that even a paste. An estimated 80-90% of the APP eventually be cut, so can't download number as a judge APP was popular index.
Profit loss function machine? Analysis says, nokia $40 price the function of the cell phone profit pesos love $200 Android smart phones is still high. With nokia, for example, last year in the fourth quarter, the great irony is that nokia mobile phone business department function revenues increased by 5% month-on-month, annualised revenue decline is only 1%. Function mobile phone market is shrinking, but not yet in the smart phone market as the that without a angry. In the smart phone replace function of the cell phone calls to the rise in the market, the result is an irony meaning.
The future profit model still needs to explore
Manufacturers disastrous of earnings, and the overall development of the slow speed, the increasing homogeneity hardware, software users an unappreciative, profit even but against the function mobile phone, some problem with the smart phone market torture. In addition to scale, intelligent mobile phone market development need some more???????
The data shows, the apple iPhone market share in the fourth quarter of 2011 from 2010 in the second quarter to 3%, apple's mobile phone market share of profits increased from 39% to 75%. Smart phone market growing polarization between the rich and the phenomenon, to bring people deep thinking. In the past the first peatlands after stage, each big intelligent mobile phone manufacturers more should face is the research of profit-making mode, and should not only is blindly take machine in the red sea and Shouting to make tactical development strategy.
Similar big screen, similar menu, similar operation mode, similar software, intelligent mobile phone market development has entered the homogeneity of the dead end in consumer gradually toward the final aesthetic fatigue, manufacturers are really the to take some action.
About profit, users pay for the cultivation of the habit is also a problem. The cost of the restrictions, hardware earnings change space is not too big, but the software is fully can explore. Market research company IHS Screen Digest report released on Sunday in 2011, said the global smartphone users download in the application of 96% for the free application. IHS Screen Digest in the report says, although some application for the current through the advertising revenue, but free game has started to "free value-added" model transformation, in order to get new revenue, including the application built-in business model. But it is undeniable that will let users willing dig down, high quality products and services is essential.
Increased shipments and application download data contrast poor market profits, intelligent cellphone market may really slow down the steps of the great leap forward, uniting the internal strength more solid some.
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