The network has changed our reading habit, the ebook is slowly replace paper books status. Do you still see paper books? Also go to a bookstore buy books?
Recently, the domestic famous novel web site starting point to the parent company of grand Chinese literature ipos open another way to $200 million to the United States to public financing. It is reported, grand literature occupied China network literature more than 80% of the market share, including Chinese, reading novels start nets, and red xiu added sweet, jinjiang original, RongShuXia, famous literary website all be grand literature into the ranks. In the top list of baidu's latest novel list TOP10 almost all its novel for the big literature. Along with the grand literature on road of the listing, mobile phone and compelling reading.
The development money
More than seventy percent net friend use mobile phones to read
At the press random survey of the population, nearly half of the respondents said, haven't seen paper books, instead see ebook.
According to the network on a "novel reading use most equipment" survey, more than 77% of the net friend cell phone use reading novels, and use the computer reading novels are only 50%, and a few years ago the MP4 play a reading is gradually users abandon equipment. Mobile reading of the rapid growth of the crowd for China's network novel of revenue growth to write down a footnote. Using the great literature as an example, the past three years, revenue from 2009 yuan to 2011 years of 701 million yuan, with an average annual growth rate of 128.3%.
Since 2010, the mobile Internet high-speed development, drive the mobile equipment reading literary works upsurge, at present China mobile phone Internet users size of 356 million. More than 77% of Internet users use mobile phones to read novels, the main benefit from the Internet phone charges reduced and the mobile applications with the power of popularity. Public data shows, grand literature 2011 wireless income is 174 million yuan RMB, a 188.2% growth year, far ahead of other income mode.
Previously, including grand literature, the domestic novel web site has respectively with the China mobile (the Po), China unicom (the Po), China telecom (the Po) the cooperation, for mobile operators to provide mobile phone read the contents. In 2011, the wireless network literature to the dramatic revenue growth enjoyed by, and electronic reading pay income evenly matched.
At present, however, in the mobile phone users mobile phone users permeability is only 36.5%, the Internet phone demand is most of the mobile phone users to access mobile Internet main reasons. With the popularity of smartphones, large scale smart phone users for mobile Internet application provides the foundation of the outbreak, the major Internet service providers also began to have layout mobile Internet, mobile phone and reading has become the basic need huge mobile phone users to promote the increase of the main power.
Piracy problem restrict development
Though the phones reading development by piracy problem is still restricted the development of mobile phone reading bottleneck.
With the current search volume number one "devour the stars" the novel as an example, through the baidu search this novel name, the top are all kinds of piracy website, and the novel's start signing Chinese website starting point instead in the back row. So, every year to the original novel the damage of the web site will be very large, recently released a CEO HouXiaoJiang literature micro bo said, called "burning," a novel of the piracy by piracy grand its web site for flow of novels, and profit, its effective flow has more than since starting point, grand literature will 'rights and interests.
In addition to the piracy problem restricting the development of cellphone reading and income outside, the text of the fast food quality are also suffering from illness scale. Network novel more of the time play the roles often is "killing time," obviously network novel in cracking down on piracy at the same time, it should pay attention to their own content of ascension.
View money
"Paper control" : books is a temperature
"Read more cheap e-books." Guangzhou to work in small xu, usually commuters take the subway, a return to more than one hour, he is used to use mobile phone reading ebooks, normal people, and by bus, boring the ebook interpret look, "pretty sent time".
However, some "paper control" don't think so. "Books are the temperature." Qingyuan a literary groups said, reading a book on real person, "paper books can fold Angle, painting, writing, and comments on a light MoXiang and thick simple sense, these features achievement of paper books unique reading experience, is cold electronic products can replace."
Qingyuan vocational technical college teacher liu thinks, although have to save money, convenient ebook, environmental protection, and other advantages, but, in the content of electronic reading more suitable for shallow levels of reading browsing, to the general public or a information exciting, it is difficult to have more deep experience, aftertaste, reflection and in depth, in the deep reading obviously have more advantages than paper books. "Ebook and paper books meet different people reading needs. From this level, e-books and paper books can be complementary, at present, the two will also coexistence, and for a long time the ebooks and will coexist paper books."
Net friend say money
"Fat too the noodle" :
"My heart the most quiet time every day is night, washes the bath to sitting in bed reading a paper books. I like take when a pen, the favorite sentences, sometimes in a book tick down to write something, see a page, particularly like will fold a horn, read a book, read a book of trace."
"Baby brave move forward" :
"Every month to buy books, every day in bed. Not rooting around how reading? Ebook reading experience too poor, reading need not convenient, need is meditation experience."
"God horse as" :
"Usually work too busy, not too much time to read, read e-books can make full use of the debris up time, is very convenient."
Money readings
In 2011 the fourth quarter
China mobile phone reading total market revenue growth is slowing
According to the analysis, the fourth quarter 2011 China mobile phone reading total market revenue growth is slowing, grew only 0.04% to 1.184 billion yuan. Among them, the mobile phone for 594 million yuan for income, annulus comparing shown negative growth. Other revenue for 590 million yuan, annulus comparing growth of 2.94%.
Pointed out, the 2011 fourth quarter earnings growth of mobile phone reading stagnant main reason is that mobile phone operators for nationwitha shrinking income, and other manufacturers basic maintain the stable income, the overall growth rate dropped significantly. Contrast China mobile phone reading the changes of market income form, the cellphone for reading class camp during harvest the growth point, the proportion of the total revenue continues to improve, but in 2011 the fourth quarter growth situation is not big.
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