Chinese mobile phone market channel began to transition

According to analysys think-tank analysis of China's cellphone market channel began to enter into the period of social transformation, the channel of flat trend further intensifies.

According to analysys think-tank analysis, at present, China's mobile phone market channel began to enter into the transition. First of all a more obvious change is a mobile phone manufacturer straight for the strengthening of model, the channel of the flat trend further intensifies. The obvious one example is samsung (the Po) mobile phone channel reform, from since December 2010, samsung mobile phones the full implementation of the straight for model, after more than a year of development, samsung of cell phone channel of ability to continuously improved.

In addition, operators strengthening of the terminal market control. Easy to view think-tank analysts wang ying think 2011 three major operators terminal company adjust the movement is frequent, and in the end product of subsidies of the strength is also in constant ascension. High-end star customization model number of rising, let the consumer of custom machine and spending package with definite contract of understanding. This year, the market share of the channel operators bound for 18%, predicts 2014 market share can be up to 25%.

Electronic business channel is in the ascendant. Nearly two years, the electronic commerce with logistics and low price advantage, cellphone, according to the product is rising, making the traditional distribution channels are greater impact. And as for traditional retail distributors sales strategy also begin from "sell the product" to "sell service" transformation.