As the annual mobile communications industry event, the opening of the world on mobile communication conference (hereinafter referred to as the MWC) is window constantly, public attention in the highest smart cellphone field, the strength of the manufacturer is fierce competition. However this is different, this year to HTC huawei, zte, and as a representative of the domestic handset faction is brilliantly, its have issued so-called the fastest and most thin four nuclear flagship smartphone new product, successfully rob in nokia, samsung (the Po) and other international giant front detonated the smartphone "nuclear" war.
Chinese legion showed up
In this MWC on congress, the performance of the smartphone war into a white-hot stage, in addition to the nokia 41 million pixels released another "monster" class photos outside of mobile phones, almost all of the other mainstream the Android system of intelligent cell phone manufacturers have four nuclear product releases as the focus of the show. Among them, the "Chinese legion" performance particularly eye-catching, huawei, zte, HTC, a number of other manufacturers released by four processors flagship product. Huawei terminals of murdered President, said the move is to further improve in the global market of homebred brand awareness, relying on innovative technology products, the company in developing Chinese market this year, at the same time it will speed up into Europe, Japan and other mainstream international market, and strive to achieve the sales of smart phones this year from 2011 in 20 million to 5000-60 million the increase of goals. While huawei's old rivals zte (the Po) in the MWC released simultaneously on four nuclear and the mode 4 G type of smart cellphones, also laid out the exalted GaoDa gesture. Zte director HeShiYou revealed, zte has enacted a new mobile phone goal: smart phones this year to break the 30 million target delivery in 2015, into the global mobile phone income to the top three.
Domestic handset manufacturers in the smartphone unconventional, no doubt, benefit from China's 3 G market with the high-speed development of the strong support. Workers believe department statistics show that China added 2011 3 G users and more than 80 million, with almost half a user choose and buy smart phones, smart phones and 3 G users the positive interaction between the growth has been formed. And according to analysys international are predicting, in 2012 China 3 G users will be expected to hit the 300 million mark, smartphone sales more will be more than 150 million department, "there is such a huge market demand as support and domestic manufacturers will have unprecedented opportunities, the estimates brand breakthrough is also such as huawei, zte, and domestic handset manufacturers beat launched four nuclear smart phones to be the main goal." Guangzhou cloud consulting analyst ZhangXing said.
Chip giant escalation
"Especially in the Android platform smartphone market, high end users for performance index value, this makes the quite big mobile phone manufacturer in the brand competition have as a key competitive performance improvement. But the nucleation is the most direct performance improvement method, therefore whether at the beginning of the year, or the CES MWC manufacturer's flagship products will be introduced first four nuclear platform as the technology innovation strength showing their key." ZhangXing says according to each big manufacturers of plans announced, in the second quarter of this year, smart phones in high-end market more than the nuclear war will officially began.
"In fact behind this and the power of the smart phone chip manufacturers push." War state policy chief analysts YangQunZe told reporters, previously in intelligent mobile phone chips field, qualcomm monolith, but from last year, the cargo, Texas instruments, inc., mediatek inc. (the Po) have to join the chapter, "this kind of competition situation undoubtedly promote the nucleation process more than chip." In fact is not only these traditional cell phone chip giant, even cross the chip giant Intel is also the PC is accelerating its penetration mobile phone chips the pace of the market. In this MWC, Intel official released three brand-new smartphone system chip products plan will be the product series from the high performance product development to cost-effective products market segment. Intel President and CEO Paul otellini is high-key and MOTOROLA announced the move and a strategic cooperation association, after this year Intel will also and British operators Orange, India operators Lava and zte cooperation introduced a new smartphone, related products will be in the second half of 2012 and early 2013 officially land market, now account for smart cellphones chip market leading position of qualcomm make a strong challenge.
And in order to deal with the potential threat, qualcomm also announced in the MWC would come into the main high-end market Xiao dragon processor professional edition, with a more powerful 3 D graphics performance upgrade to meet the challenge of rival. For this kind of intelligent terminal chip field more competitive situation of accelerating the nucleation, independent analysts said IT industry SunYongJie for consumers, this means that more choice will be a good thing, but to the manufacturer speaking, will too much energy on hardware performance competition and non-commercial mode or product experience on innovation, and had the potential to competitive situation more homogeneity intensified.
No comments:
Post a Comment