Tuesday, March 27, 2012

The stronghold apple store blossom everywhere after-sales service in danger

Since march, apple to lift sales shower. IPad 3 just a street that is all from view, but The new Pad in various defects but let The "pink" keep watching, and apple to recent purchase of iPad 2 launch price difference compensation policy that makes iPad2 continued always sell like hot cakes of The situation, there was in short supply sales state.
Earlier this month, ms wu LianJiang road in a shop to buy a new iPad2, didn't pass a few days, apple introduced a new iPad, and announced plans to buy new iPad2 part of the consumer's remedies, she went to the shop to recover the difference, but sales staff say has not received the notice the price, iPad2 are sold, cannot enjoy the price difference.
With the iPhone, iPad series digital products in China, apple sell like hot cakes, since last year's "apple store" clear more up, the reporter visit found that the sales of apple store is not apple authorized dealers.
"Apple store" blossom everywhere
Reporters arrived at pioneer road "Apple stores," the central front door Store above a suit the entire Apple logo, the clerk says the Store for the Apple Store, and has the Apple Store authorized dealers, is Apple authorized dealers. Reporters asked about demand action "The New Pad" etc, The manager says it is not available, only The iPad 2 in The pin. When asked whether repeatedly "apple stores," corwin manager said "we are franchises".
In LianJiang way an apple store, the restaurant is given priority to with white decorate a style with the regular apple stores nearly the same, in-store display all kinds of apple its goods, staff, dressed in a blue uniform unity, clothes left chest a big apple logo, the whole shop decorate looks very formal.
In addition, the glass wall, light color wooden table, showing the iPad 2 shows and other apple products of a huge poster, these apple should have devoted things in the shop can be found. Reporter pretend to customer, to the clerk consulting the various situations apple sales, the clerk said "we are apple authorized dealer" asked why apple's website not check the shop name, a clerk did not answer.
In city square a so-called apple store inside, the reporter sees a middle-aged male customers was holding a iPad 2 experience the feeling of the Internet, next to the staff to spare no effort to this iPad functions. Store the 3322 some young people coming, they all said the "apple store" is blossom everywhere, it can't tell whether for apple authorized to shop.
According to not complete count, nine stores have "apple" appearance graphic symbol, or shop name with "apple store" or "apple store" on, and even put a marked "apple sold" brand.
The store is authorized to offer
Reporter survey found that distribution of these monopoly in qingyuan apple merchants can be divided into two kinds, a kind of communications or telecommunications chain, with its headquarters in other cities; A class of special sales for ordinary apple store. These businesses are advertising is "apple authorized dealer", to ensure that the products are quality goods HangHuo. Even if the same dozen "apple authorized" banner, the businessman given apple products quotation are different.
Take 16 G iPad 2 wifi version for, to the south of the door of the win full of abundant communication "apple store" offer for 3680 yuan are, China resources across the "apple authorized shops" is 3280 yuan, and the grand view primary school next to the only abundant telecommunications "apple products store" is 3080 yuan only. Price of the most expensive full of abundant communications said, their products HangHuo for Hong Kong, "the price is the most reasonable and other store product may be refurbished machine". Reporters from online to realize, iPad 2 price for memory and the function different, in 2988 yuan to 5488 yuan between floating.
According to information, on the market supply of goods can be roughly classified into three kinds: one is can provide normal bill of HangHuo, 2 it is gray, three is repair machine, different kinds of the price also has difference, as apple products sales and unauthorized accessories have higher profits.
Qingyuan apple products store if they were all apple official authorized shops, selling the price should be, not may vary greatly.
Selling unauthorized apple accessories
In the new world, the door on the "iPhone 4 S" sales promotion posters particularly grab an eye, almost all of the digital businesses are in sales apple products. In the second storey stairs, a few customers choose and buy is. Reporter by the consumers as the consulting company has authorized to operate whether apple. Sales people simply negative, saying "our product you trust, are quality goods, and the Hong Kong HangHuo authorized shops quality." Although claims are quality goods HangHuo, but when a reporter ask apple products store the source of goods, this name but does not wish to disclose sales personnel.
The same is new stars of the other shop, say, "here than the outside of the machine, cheap if you don't sent money to buy HangHuo". He "decent" told a reporter, "gray quality is not bad, more reasonable price, we also help for you and teach you in prison break."
The clerk said, the price of apple products in web site can inquire directly, so sales formal HangHuo only about 5% of the gross margin, in most stores sell apple products accessories. Some with a "was a bite of the apple logo shops just sales to Japan, South Korea, Hong Kong's several brand shell and protection to protect iphone ipad, in order for a living.
On the first floor a special protection, the protection to sell shell shop, the reporter sees a Japanese aluminum alloy mobile phone for 80 yuan price protection shell, the shop is the most expensive protection shell price offered 680 dollars. According to the clerk is introduced, with the sign of the apple store a lot, but great majority is in order to attract person eyeball, or just sell accessories mainly, accessories profit managed 30% or so.
After-sales service in danger
According to the current situation, and without a clear apple authorized dealers, then buy the apple in qingyuan digital product is unable to enjoy a normal businesses to provide three services? A clerk tells a reporter, have a special maintenance clear of apple products after-sale service center, "qingyuan sell go out after the apple products are in practice there."
Reporter by mobile phone apple one of the most common fault, namely "the home button below the screen fault" for, asked the four apple authorized serves store, says the key not warranty, if want to make money maintenance, each store the price of 250 are from differ to 380 yuan.
About the iPad repairs, each store gives response is not the same. Some say, if in one year warranty, can be repaired, but must hold the receipt of the purchase. Also called, iPad products appear problem, consumers must assume maintenance costs. The trade company says, ensure the absolute is apple sold the original accessories. The same fault, if do not use apple original accessories, the price is a little bit cheaper, but also is in 200 yuan of above.
According to information, on the market at present, including apple, does not have a mobile phone manufacturer in the maintenance of the unification given strict official pricing. One of the apple store LianJiang road, said in the parts of the unity of the expected pricing, in this foundation each have their own different vendor authorized price, the biggest can differ hundreds of yuan.
As we have learned, in apple authorized after-sales service store, replace the battery is 380 yuan, and the screen 800 yuan to 1198 yuan, 268 yuan to phones shell, the power cord (not including plug) 158 yuan. And in the unauthorized phone repair shops, replace the battery 70 yuan to 200 yuan, and the screen 300 yuan to 500 yuan, after the lowest price for mobile phone shell is 80 yuan, the power cord 100 yuan to 200 yuan, the same parts of the bigger difference that change of more than two times.
Qingyuan no apple authorized dealers
Reporter called apple (China) company headquarters service hotline at 4006272273, customer service personnel introduces, apple authorized dealers refers to the apple authorized sales of apple products businessmen, authorized service providers is apple authorized to provide after-sales maintenance service business, in the two types of businesses to buy apple products, maintenance is guaranteed.
The personnel of the service to tell a reporter, some shop signs although apple logo, but does not mean this is an apple authorized to store, authorized the online store is to be found. If not apple authorized store, buy apple products apple can't guarantee.
Then, the reporter on apple's web site to find, guangdong province apple authorized dealers located in dongguan, zhongshan, foshan, guangzhou, huizhou, shantou, shenzhen, zhuhai and shaoguan 152 home, without a clear and.
Southern daily reporter, HuLei
IPad 3十 big potential defects
The overheating been concerned
According to foreign media reports, according to eweek website published on Sunday analysis, the paper said the new apple iPad are the praise of the evaluation, however, some user lists the some of the new iPad unsatisfactory aspects called defects. If consumers decided in the next few months to buy new iPad, new iPad has 10 potential defects is a concern.
1. Overheat problem
Apple iPad because its new the operating temperature of the iPad2 higher than the temperature and criticized. But, apple says, the new iPad maximum working temperature is 95 degrees Fahrenheit, accord with it expected. But some people say the iPad work more hot temperature. Although some users not met the iPad overheating too much trouble, but, every kind of situation seems to are not the same.
2. Charging time long
According to many new iPad users say, this equipment of charging for too long. Some people feel a bit long charging time, but not as bad as some people think. However, if you let the battery almost used until after charging, to have full electric need for several hours.
3. The same design
Apple to look forward to each year to produce new products and exciting products for consumers, new iPad in design is insufficient. When compared with iPad2, new iPad the basic design of the same, not the obvious improvement. And, of course, whether or not that is problem, it all depends on how consumers and their expectations.
4. The price is high
The new iPad expensive is not disputed. Only Wi-Fi function of the 16 GB ipad new start is priced at $499. Complete function of high-end iPad sold for $829. 4 GLTEiPad users every month still need to pay the service fee. Apple's iPad obviously is expensive.
5. A smaller screen size
Although apple's all three iPad configure 9.7 inches display, but the new iPad will face 10.1 inches of the product competition. While the two size look difference is not very big, but the difference was very effective. When the user to watch video or rolling a web page, this is a problem. Apple iPad in the new should provide a larger size of the Retina display screen.
6. Still no port
The new iPad lack of available port, beyond dispute this is the biggest one of defects. The new iPad no USB interface, have no place to directly into HDMI (hd multimedia interface) cable. Instead, apple users are forced to buy and iPad base in the adapter connector together.
7. Developers left behind
Because apple need to be kept secret, apple released in product before to many developers are not introduce products plan. This will allow developers to use in the market new iPad functional applications lags behind, for example, in this time, to be able use apple Retina display of the advantages of the applications rarely.
8. Wi-Fi problem
According to some new iPad users said the new iPad in some cases connection Wi-Fi signal into some trouble, can't even let users through the Wi-Fi connected to the network. Some users use new iPad Wi-Fi network connected to, it is not in trouble.
9. No Siri function
Apple iPad in new before release, almost everyone thinks the new iPad will support Siri function. Unfortunately, apple didn't go that far, but decided to provide this kind of equipment speech dictation function. Although the function works very well, but it is not Siri function.
10. IOS5.1 not important changes
Apple iPad new configuration iOS5.1 operating system. The operating system must be able to finish the task in accordance with the requirements of the customers and run, but this operation system in mobile field without any innovation. To be familiar with iOS and the function satisfactory users, this is a good thing.

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