Most cellphone application developers to outsourcing service, which is expected to continue.
"1 billion times, thank the 25 times 1 billion times thanks!" On March 3, the apple in the official website user and developers to salute, because apple application download store broke the 25 billion times. "In order to thank", apple sent out a $10000 worth of point card gives 250 one hundred million downloads users. It is reported, this user in Qingdao, this matter a again raised the industry to the attention of application development.
At present the global 248000 developer, for apple contributed 550000 designs of A pp, won the apple more than $4 billion in payment, $16000 per month. At the same time, A ndroid application development market rise, make application development becomes A new industry. However, the home of the developers survival is not optimistic, on the one hand, development threshold continuously improve, on the other hand, a few profit channels become scarce resources.
The application of less than 2 developers profit into
Smart phone market get expanded rapidly, cannot leave the variety of applications, software support, the plant zombie war ", "angry birds (the Po)" and a series of bright red the application of prosperity, stimulate the people to buy an intelligent terminal desire. In the mobile industry application developers and a few of the upper reaches of the software industry into IT a hero, because these by individuals or small team developed applications, once popular, can bring let a person be jealous income. For example, the most popular "fruit ninja", download has more than 40 million people, in 2011 the income bring more than 30 million dollars. Among them, from the Chinese market download as high as 30%.
But for most mobile developers, a can bring this income is just the application of our MaoFeng Angle. Even if apple brought astonishing Numbers, but also can't cover up the reality of nursing.
According to ai media consulting statistics released by the end of the data, in 2011 China mobile application developers to realize the profit occupied only 13. 7%, mainly attached enterprise itself (such as tencent) or personal development and application products by advertising the profit is given priority to, the loss of the as high as 64. 5%, equal is only 20.8%.
However, "earlier this year, the number of earnings increase to 18% or so, but not environment improved, but many maintain not go down, loss-making and no capital support personal developers, team quit, caused the number change." Ai media consulting easy President says. According to information, at present China cellphone application developers total of about 1 million people, including apple iO S platform 140000, Google (the Po) of A ndroid more than 700000. These developers mostly in Beijing and shenzhen.
Individual developers business model transformation
Shenzhen is not yet registered enterprise development team chief WangJun tell SMW reporter, in shenzhen as they so developers number, the whole team only a few people, and profitable has two, one is a download bring advertising, like some life of service, little game application. Another kind is to give enterprise do outsourcing project, but the vast majority are on the brink, he admits, "has been established for more than a year, is on fire his money."
"Individuals or small team of the developers will live more and more difficult, especially in the promotion, public relations, they almost zero." That easy, only the amount paid apple will have more than $, plus outsourcing, cooperative development and a whole chain, application development the size of the industry may have high reached yuan, achieve scale, industry began to mature, at this time, the threshold will become more and more high, no particular actual strength, capital, was eliminated probability is very high.
WangJun also said, unless the glitzy ambition, do some ebook and a small application, or develop a decent the application of points, not seven or eight others, 10 to ten thousand yuan input is very difficult.
"Apple store, many applications in the application of the top is the big enterprise development, even if you have the ability to develop a good application, if not the funds to promotion, will soon be submerged in hundreds of thousands of applications."
In addition, there are also pointed out that the developers, and apple market, compared to A ndroid market conditions are A little optimistic point, because A ndroid store more, users also have no fixed in A store consumption.
However, the problem may be more complicated. For example, A ndroid users tend to download the free application, the application of the profit pattern of often only built-in ads, but this will influence the user experience, the user quite whining.
According to information, Google's A dM ob is the main advertising channel developers profit (in the application of built-in advertising, click number to advertisers charge), at the end of A dMob policy be adjusted, malicious, false clicks attracted, caused many developers account was banned, cut off their rare profit channel.
In fact, "profit channel issue has caused application developers in the business model change." Easy says that in the past many independent application developers to outsourcing service. For example, many large enterprise need through the cellphone application to promote your products and services to their customers, "the field to the fast growing market and higher profits, for many can't get or do not want to take the wind for developers, at least can let them continue."
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