Domestic handset in India market was a myth to Gfive, as a representative of the shenzhen cellphone manufacturers, between 2009 and 2010, the success will Nokia catch the next shrines, topped the Indian mobile phone market share more than the top position, Gfive to 21% share of rows in the first place. Last year, however, Gfive began in India, has been the most serious market of a challenge. Nokia "return of the king", regain the top spot, Gfive share fall to 7.5%. In domestic be zte huawei (the Po) giant extrusion, overseas market share and falling, domestic mobile phone to be small and medium-sized brand?
India the huge population makes a huge market. Before and after 2008, China's manufacturers in the exporter of white where there is almost reproduce the a "qiang north mode" come out. "With 45 days a cycle, several design, production line and operation, every two weeks a number of new products, design functions as far as possible to. Price than the international brand low more than half." Shenzhen a mobile phone terror hand says, with this several features, domestic handset smooth scored the India market. During peak hour, some brands, such as konka, its to India, according to the market, accounting for more than 60% of its overseas shipments.
But in the Indian market, between domestic brand, the competition is quite intense, and mainly in the low end, low-cost model is given priority to, cause some manufacturer to hold down costs as much as possible, and the output of "no machine", "three yards machine" no or share IM E I yards fortress machine, on the mobile network of normal operation, eventually lead to India in 2009 in May and June, blocked by a large number of fortress manufacturers.
Although at that time G five, as a representative of the giant is affected certainly, but soon recovered, and because without the fortress opponents and rapid rise. CyberM edia R e-search data show that after the storm, 2010 G five in the Indian market rate nearly 35 million units, a 21% share, holding a safe lead second nokia (the Po) 13%. But in 2011, the situation was completely in turn. The same research organization of data showing that, last year, nokia share is still 13%, topped the list, and G five is dropped from the first three (8%). Another research institutions A B Ire-search data show that the G Five share of 7.5%.
A BI analysts think, India and shenzhen cellphone manufacturer, for example, GFive (Kivu), M icrom ax, K arbonn (both in shenzhen generation after work, stick A card sales) once in India market has great influence, and it is from nokia, samsung is (the Po) international manufacturers such as serious threats, meanwhile, huawei, zte factories are for operator customization mode through India, has obtained the certain market share.
In fact, the rise of G five on multiple CARDS for "scheme. Shenzhen state policy consulting President Yang qun points out that war, when nokia worry "multiple CARDS for" mobile will affect the low end of the mobile phone sales, so has been unwilling to launch this kind of mobile phone, but India market too complicated, many operators, high past, every consumer also use several card, it makes the M TK, spreadtrum scheme of domestic mobile phone manufacturers have the advantage.
Now, however, nokia has changed a market strategy, rolled out a number of very low prices "multiple CARDS for" type, plus its brand effect, high quality, returned to the position of dominance. According to information, brand of Chinese small and medium-sized enterprises in domestic market as the mobile phone, rely on India's two, three city and rural market alive. In addition, some manufacturers domestic brand for India in stick a card generation of labor and also have the certain share.
In addition, still remain at 2 G era of domestic medium and small mobile phone brand, also because of smart phones in the Indian market is popular to be weakened. A BI data points out, the current, India market smartphone compound annual growth rate as high as 40%, to 2017, the share of sales will reach 29%. Yang qun said: "M TK 3 G plan cost, for small and medium-sized brand is still too high, and lack of cooperation with operators, and small and medium-sized brand to launch a cellphone product intelligence."
People close to Gfive to SMW reporter revealed that this year will turn to attack the G five domestic market, the market will likely focus on rural market, put out a series of high cost performance products. However, G five main battlefield has been in India, and domestic channel construction and without any advantage, "shenzhen small and medium-sized brand are able to survive so far, spelling is channel, and channel of G five speaking, or will be its biggest test."
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