The past nokia (the Po) monopoly, the top often would also suffering consciousness in her mouth, put forward one's own opposition only yourself. The most typical example is 2007 start Internet strategy OVI, open to the industry. However in high places, there are always some eye biased. The Internet is the trend of The Times, but is not recognized by the market OVI, eventually fold ji. Samsung (the Po), apple, HTC, now before the full of nokia's strong. With definite goals "beat" also become the boxes. But at the moment, nokia still needs to solve the problem of their first victory over.
To this, the new nokia CEO Stephen Evans the roper (StephenElop) open the prescription is regardless of the older "the question, abandoned Symbian, embrace WP. The core of the next question is, what is a WP smooth, or the next OVI. If the former, whether at present already showed the clue; If it's the latter, nokia also can do.
Recently, the nokia first Lumia series W P system model 800 c formally entering the China market, marked "by easy pulp washing after" nokia for the first time in new product line, a new intelligent mobile phone brand image into China.
Lack of innovation, wiping out 92%
The industry thinks generally, nokia now from two big mistake the dilemma. One is to occupy global mobile phone market head seat, nokia put most of their time on how to control the cost and ignores the innovation. Even try to innovation, also did not consider the cost jump out of thinking. The second is growing in competition, the performance of their decline, failed to respond quickly.
In 2002, nokia smart phone launched 7650, it is the world's first paragraph mobile phone in the first paragraph, labeled as smart phones in the first paragraph, built-in camera taking photos in the first paragraph of mobile phones, mobile phone and HuaGai first paragraph 5 d rocker mobile phones. At the time, the nokia is not a single big, from top to bottom but be innovative aura surrounded, yi yi is unripe brightness.
Eight years later, nokia has apple iPhone and Google Android double-team prevailing under, was launched by nokia N8 as emancipated make, but compared to 7650 a special glance, do not have completely can let a person remember window.
10 years in the history of the domestic mobile market, whether a cell phone camera or mobile phone, labeled music phone, and each time the market meltdown, nokia is not pioneer. This self innovation ability of the quietly lifts, and finally formed killed camels the last straw. Public data shows, nokia's $250 billion market value from the peak, fall to about $20 billion now, shrink 92%. In 2011, nokia mobile phones sold a total of 417.1 million, up from 2010 of the 36 million, its global market share from 50% to 27%.
Leaders from the pursuers
In 2007, apple launched the first generation iPhone. In 2009, Android began to enter into the line of sight of people. Along the way, apple's market capitalization from less than $25 billion soar to $560 billion now, share price has risen by 60%. Close to the Android system samsung is took nokia China mobile phone market boss status, according to the market research institutions of Gartner data, last year the first four seasons, samsung with 24.3% of the market share in China more than 19.6% of nokia.
In the overall fall to Microsoft WP system before, nokia is not without change. Just in the "BingBaiRuShanDao" market condition, these changes more like "enjoying", and finally become a pile of money but not burning the output of things. In 2007, nokia OVI launch Internet service brand and quickly and landed in China market. Through the OVI, nokia cellular phone users can access social network, community and all kinds of content.
This is in at that time are already very innovative ideas, but in the end, the nokia in May last year announced to give up its O V I brand.
Why is China telecom (the Po)
The same has, a change is big change. In 2010, the European company, please complete the Canadian nokia has the roper as CEO. Face the "old diehard" and "slow response to" two big problems, Mr The roper quickly a prescription--desalination Sym bian, give up is the development and Intel Meego, selection and Microsoft WP system of cooperation.
Recently, the nokia first Lumia series WP system model 800 c formally entering the China market. Just as no one would have thought of, once in the mobile phone operating system measures of nokia's tight and Microsoft cooperation. This time, Mr The roper don't go the way of nokia's unusual terror hand, also let the industry dipped below glasses. First the model, unexpectedly is listed in cooperation with China telecom CD MA version.
"This is a smart business." Mobile phone consulting company war state policy analysts Yang qun think, Lumia800 early last year has landed the foreign market, with the appearance of the same N9 also in in the homeland sold open for a long time, without very new. So, want to let WP type entered China get more topics, innovation of the CDMA version more convincing. In addition, nokia is never in the domestic CDMA market released a high-end products, to push the 800 c, also can and China telecom close relationship, kill two birds with one stone.
The reality is that, Mr The roper this American style has let the formality of the nokia is full of fresh topic, the next question is, can you succeed.
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