Like night of spring breeze comes suddenly. In nokia (the Po), SONY Ericsson and other international giant attributed performance, domestic handset but happen to coincide with the power to start. Whether from 2 G era has been insisting down huawei (the Po), lenovo, or had ups and downs years of haier, konka, TCL (the Po), have announced to crazy race this year offers smart cellphone market. "After apple age", domestic handset is to kill back or once again a flash in the pan?
Many manufacturers together "returning"
In the international consumer electronics show held a few days ago (CES), former domestic mobile phone manufacturer huawei, lenovo mobile high-key appear on in succession, roll out their new main model, and on the function to pounce.
What is most remarkable is huawei's latest film Ascend P1 S smart phones, its thickness was only 6.68 mm, surpassing the record industry ultra-thin mobile phone, with one action as the world's most thin smartphone. At the same time, with 64.8 mm width, 1.5 GHz (micro Po) Texas instruments (TI) OMAP 4460 Cortext-A9 dual-core processor and huawei software optimizing processing technology, Ascend P1 S create two "world record". In addition, Ascend P1 S or the world the most compact 4.3 inches DaBing mobile phone, its width only 64.8 mm.
It is reported, huawei Ascend series product will in the end of march this year in China and Asia Pacific, Europe, North America, the Middle East and other areas listed. Among them, the march of the listed products will be thickness of 7.69 mm of Ascend P1, and the world's most thin intelligence "machine king" Ascend P1 S will also be in the April debut.
The data shows, intelligent mobile phone has become a global FaHuoLiang huawei terminals for increase of the main elements. In 2011, huawei terminals global sales income reached 6.7 billion us dollars, FaHuoLiang breakthrough 150 million sets, which is greatly increased last year, of which more than 20 million sets FaHuoLiang smart phones.
Not only is huawei, not long ago, haier, konka, long rainbow, TCL, etc in mobile phone field for many years and the home appliance giant ups and downs to coincide with the power to smart phone market.
Perhaps a huge market attractive let these whether has stuck to or disappeared for a time of the manufacturers have regrouped ideas. Consultation organization Strategy Analyics latest survey data showed that in 2011, the third quarter, China's smartphone shipments to reach a record 23.9 million department, beyond the 23.3 million shipments for the United States, the first to be the world's largest shipments plan smart phone market.
The industry view mixed
For the domestic manufacturers have the strength, industry also have different opinions. Beijing university of posts and telecommunications economic management of the information economy and competitiveness research center director CengJianQiu said China local enterprise competitive advantage is revealed. China is now the world's largest mobile cellphone market, also is the fastest growing development smart phone market. Our local some enterprise like huawei, zte and lenovo smartphone in the production had the very big development and progress.
In addition, China has proposed standard 4 G will soon be international conference report couplet additionally was confirmed as the fourth generation mobile communication standards. This standard covers the original three 3 G standards, for the Chinese telecommunication industry is very rare opportunity.
According to a ubs analysis of the new report, although the low end of the smartphone CPU processing speed, memory storage capacity and the sensitivity of the touch screen is far more limited than iPhone and other high-end smartphone, but low enough to the performance of the smart phones running the most popular applications, the average Chinese mobile phone users to provide different function of the cell phone in a new experience.
However, there are experts the opposite. "Domestic intelligence mobile phone market lack brand influence." Fly like nets (the Po) CEO made just a (micro Po) hit the nail on the head to point out. Product homogeneity, "hold" with the lack of creativity is still the domestic handset short board.
In addition, the personage inside course of study points out, domestic handset faction of the Android platform for relying too much on although down the average price of the product, but simple price competition also make profits fell rapidly.
Market prospect to inspection
At present, the market sales of smartphones present situation of polarization, one kind is the flagship brand of high-end phones, another is the low end of homebred brand as mobile phone. And this kind of situation also let domestic handset in the opportunity and the difficulty in walking.
Recently reporter discovery, a dazzle of the G10 called fly brand domestically prices dipped below 500 yuan more. This kind of appearance, feel, size, do as the apple of the iPhone4 was mobile phone, the factory outlet of the way in the factory price only add 5 yuan, only sold 378 yuan. This time in the society cause strong reaction.
Consumer Mr. Zhao told reporters: "daughter is in college, ready to buy her mobile phone. But it will take two to three months salary buy apple, forget it, to live?"
Experts say, low domestic popularity in smart phones come, the change will be for ever more expensive smartphone open up a new market, and increase the apple and other foreign companies face pressure of competition. The low price strategy also help some manufacturers winners in a large number of market share.
Fly dazzle marketing general manager XuTong mobile phone, told reporters is able to achieve this price, because the fly dazzle G10 "mobile phone retail" new mode: factory direct to consumers, cuts off the huge cost layers of agency provinces and cities. At the same time, the manufacturer chief engineer to reporters kasis ag also revealed its mobile phone costs, project development fee, mould development fee, subscriptions and motherboard, screen, batteries, and dozens of hardware cost, according to the 50000 Taiwan production calculation, each costs only RMB 373, 378 yuan to give it a brand for the supply of the price.
Ubs think, 2000 yuan this year will be the international brand and local independent brand price watershed. International brand with brand advantage, will continue to dominate high-end smart cellphone market. Expected, the domestic mobile phone manufacturer market share will increase from 18% in 2010 to 36% in 2012 and 42% for 2013.
Home biggest communication chain giant, d.phone (the Po) to released figures show, Beijing area, d.phone smartphone sales up 97% year-on-year, the $one thousand smart phones become regular consumption, but is still in foreign brand mainly.
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